Working with Aaron Ross on the Predictable Revenue team, we get to listen in on some cool workshops— this was one we both enjoyed.
What is a niche?
There’s often a misunderstanding (and misuse) of the word niche. A niche (or niche market) is a segment within your target audience where you strategically direct the most marketing (and time). Having a niche is like being the big fish in a small pond—it’s much easier to be successful in a small pond compared to a large one. Once you find your niche, you’ll compete more effectively within your industry.
Read more on Niche Doesn’t Mean Small, it Means Focused: Find Yours, Define It, Nail It…
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