Niche Doesn’t Mean Small; It Means Focused
When you nail a niche, you’ re not “thinking small”. You’re not limiting your dream. You’ re not permanently shrinking your addressable market. Niche here means focused. On a specific target customer with a specific pain. Regardless of how many types of customers you could help, or how many of their problems you could solve. Don’t let your exciting vision or Big Hairy Audacious Goal get in the way of taking the daily baby steps needed to get customers today.
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